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商品編號： 9-792-035 出版日期： 1991/10/17 作者姓名： McGahan, Anita M. 商品類別： Other 商品規格： 17p 再版日期： 1993/11/26 地域： 產業： Electronics manufacturing 個案年度： 1979 - 1979
商品敘述：
Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips'' management had to decide whether to attempt to establish a CD standard through an alliance with another consumer electronics firm. Raises questions regarding the costs and benefits of standardization, optimal pricing of CD players and discs (given their complementarity), optimal pricing of a durable good, and the effects of proprietary information on entry strategies. Also requires analysis of several related industries, with special attention to opportunities to invest in product-specific capital.
涵蓋領域：
Intellectual property;Innovation;Emerging technologies;Pricing strategy;Product introduction;Strategy formulation;Competitive forces
相關資料：
Case Teaching Note, (5-792-038), 20p, by Anita M. McGahan
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